The Naturally Wonky project addresses food waste by celebrating fruits and vegetables often rejected for minor cosmetic IMPERFECTIONS. The campaign draws attention to the large volume of perfectly edible food discarded purely for not meeting aesthetic standards. By combining handmade and digital design elements, the project embraces imperfection in a playful, approachable way. Just because something looks a little different doesn’t mean it tastes any less delicious. It’s a win for consumers, farmers, and the planet—less waste, lower costs, and greater appreciation for natural variety.
Prints
Video/Mockups
Logo
Packaging
Mini Zine
Planning/Sketches
Primary Research
