This project reimagines the bold, expressive work of Paul Klee through a Gen Z lens, transforming his playful line work and vibrant forms into a contemporary visual identity system. Inspired by Klee’s abstract figures and intuitive compositions, the designs are adapted into a dynamic series of illustrations, slogans, and product packaging.
From fizzy drink cans to social media-ready visuals, the collection celebrates colour, movement, and individuality. The phrase “More Colour. Less Limits.” encapsulates the project’s core message: art as freedom, energy, and self-expression. Designed to feel GEN Z, the graphics bridge fine art and streetwear aesthetics, tapping into Gen Z’s love for personal storytelling, vibrant palettes, and culture-savvy branding.
By taking an artist who hasn’t been over-commercialized and blending his influence with pop culture styling, this project positions Klee’s legacy as something fresh, expressive, and socially shareable.
