Project Rationale:
In developing an app design for Surfers Against Sewage, I identified a gap in the target audience. Currently, their outreach engages those individuals already concerned about environmental issues or living in coastal areas. Expanding their outreach is essential for more support for a sustainable world. According to my research, I found young adults don’t feel educated enough on the topic despite being the generation who will be impacted the most by this cause. Therefore, SAS should be primarily targeting this demographic to take action by evolving methods of reaching them, an example being through BlueRipple.
Presentation Page Highlights
