Rebranding Leicester Market is an important step in ensuring it continues to reflect the lively and diverse community it serves. The new visual identity aims to attract both new and returning customers with a fresh, modern and contemporary style. Located in the heart of Leicester, the market should embody the city’s rich culture and welcoming atmosphere.
This rebrand is designed to capture the vibrant energy of the market, from the growing number of visitors and passionate vendors to the colourful variety of produce and products found throughout. The new approach embraces a modern style that speaks to younger audiences while celebrating the dynamic and bustling nature of the space. It highlights that Leicester Market is more than just a place to shop, it is a place to connect, engage and be part of the local community.
This updated identity is not simply a visual change. It represents a renewed commitment to the values that make Leicester Market a unique and meaningful place for its multicultural population. By embracing both tradition and progress, the rebrand ensures the market remains a vibrant and inclusive destination for everyone.
Hand-Made Experimentations
Tone of Voice: We have an enthusiastic, welcoming and cheerful voice. We communicate in a friendly and respectful tone, ensuring everyone feels included. We see ourselves as a community, inviting all to join us in celebrating the diverse culture that defines our city. Communications are energetic, informative and authentic.
Brand Values:
- Community
- Vibrant
- Spirited
Presentation Page Highlights
