Rebranding Leicester Market is a vital step in ensuring it continues to reflect the lively, diverse community it serves. The goal is to attract both new and returning visitors through a fresh, modern visual identity that speaks to today’s Younger audiences. Located in the heart of Leicester, the market should embody the city’s rich culture and welcoming spirit.
This rebrand captures the energy of the market—the buzz of its visitors, the passion of its vendors, and the vibrant colours of its produce and products. The new identity introduces a contemporary style designed to resonate with younger generations, while still celebrating the authentic character that defines Leicester Market. It positions the market not just as a place to shop, but as a community space where people can connect, experience, and belong.
More than just a visual refresh, this rebrand represents a renewed commitment to the values that make Leicester Market a special part of the city. By honouring its heritage while embracing a forward-thinking approach, the new identity ensures the market remains a vibrant, inclusive, and culturally rich destination for everyone.
Logo Animation
Tone of Voice: We have an enthusiastic, welcoming and cheerful voice. We communicate in a friendly and respectful tone, ensuring everyone feels included. We see ourselves as a community, inviting all to join us in celebrating the diverse culture that defines our city. Communications are energetic, informative and authentic.
Brand Values:
- Community
- Vibrant
- Spirited
Logo and Brand Scheme
Presentation Page Highlights
